'Motorists continue to shun green cars' - it's a great headline but a little misleading. Its slow and steady growth of a new technology. Even the article states that hybrid sales rose by 50% in one year. It is also valid to compare sales of 13,000 hybrid cars versus sales of 8,000 Ford Falcons in 2012.
Which sector is being shunned? Hybrid sales are rising, Falcon sales are declining.